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HOWARD JOHNSON'S |
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The Beale Street General Offices - A Hojo's Ghost Survives In 1925, Howard Johnson borrowed $2,000 to buy a
small corner drugstore in Wollaston, Massachusetts.
Although the building shown below was not the site of the first Howard Johnson's drugstore, this building is believed to be (by some) as his second store, located on Beale Street in Wollaston, Massachusetts. In later years the building was converted to Howard Johnson's offices. As a youngster, I remember seeing the billboard (seen below) displaying different Howard Johnson's ads Here is an e-mail from a woman named Rose who worked in this office as a "temp."
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Howard D. Johnson was age 27 when he bought a drug store and newsstand in Quincy, Mass. in 1925. To increase business, he began making ice cream by hand, doubling the butterfat content, and coming up with new flavors. Soon there were lines outside his store and before long he was selling ice cream all along the area beaches. He opened a second restaurant a short time later. The famous H/J logo still can be found
in one of the doorways of this building. This particular style seems
to be consistent with the type of logos and graphics Hojo used in the 1930's
and 1940's. |
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